Collaborative Design Practice - TASK 3 & 4
Park Hyoung Yoon (0325165)
Bachelor in Design (Honors) in Creative Media
Collaborative Design Practice Task 2
MIB
Week 8
Process
Tried plants illustration based on the art direction in potoshop.
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| Herb illustration by Park hyoung yoon img 01 |
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| Herb illustration by Park hyoung yoon img 02 |
Feedback
Self-learning week
Next Course of Action
More variation of illustration needed to be explored.
Week 9
Process
Video Advert Storyboard
Rough setting of video advert.
Storyboard drawn by Ng Mei Ying
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| Herb illustration by Park hyoung yoon img 02 |
Herbs 1
Herbs drawn on illustrator based on 5 types of herbs used in herbsalt in
dumowongi.
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| Herb illustration by Park hyoung yoon img 03 |
Animation 1
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| Herb animation by Park hyoung yoon gif 01 |
Feedback
Good animation but to consider to make sure the art style fit together
well with instagram posts and web ui.
Next Course of Action
Continue working on the animation
Compile work for proposal presentation on week 10
Week 10
Herbs 2
The plant had to be more stylised and simplified to be more fit based on the
art direction set by the team.
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| Herb illustration by Park hyoung yoon img 04 |
Animation 2
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| Herb animation by Park hyoung yoon gif 02 |
Feedback
Plants look too much as a pattern, and it needs to carry characteristics
of the herbs. Too much simplification could make the herbs to appear too
bland.
Next Course of Action
Continue working on the animation
Compile work for proposal presentation on week 10
Week 11
Process
Background illustrations and assets.
Plants, flowers and trees illustrations to be used in animation and social
media posts
drawn on illustrator.
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| Illustration Assets by Park hyoung yoon img 05 |
Focused on the location of the Dumowongi greenhouse which are the hills
surrounding the area. Lots of spectrums of greens were used to emphasize on
natural eco friendly environment and how heatly and organic it
Illustration and color exploration
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| Color exploration by Park hyoung yoon img 06 |
Chosen color scheme
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| Hills side illustration by Park hyoung yoon img 07 |
After the colorscheme were set, the ai file were sent to Ng Mei Ying to be color corrected.
Hills illustration Final outcome
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| Hills side color correction by Ng Mei Ying img 08 |
Character design by Ng Mei Ying
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| Character illustration by Ng Mei Ying img 09 |
Face variation
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| Face variation by Park hyoung yoon img 10 |
Final Herbs illustration
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| Face variation by Zi Yi img 11 |
Inside Greenhouse Illustration
focused on the women community working in the greenhouse which supports
the SDGs on gender equality to ensure womens full and effective
participation and equal opportunities.
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| Greenhouse illustration by Park hyoung yoon img 12 |
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| Greenhouse color correction by Ng Mei Ying img 13 |
Inside Greenhouse illustration Final outcome
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| Greenhouse illustration by Park hyoung yoon img 14 |
Feedback
Good exploration on the colors and good illustration on background and
characters
Next Course of Action
Continue working on the animation
Week 12
Process
Background illustrations and animation
Herb growing animation and transition animation
Reused animation keyframe that has been used in the previous herb growing
animation.
Tutorial used - https://youtu.be/1lZN-xMrC-g
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Herb animation by Park hyoung yoon gif 03 |
Tutorial used - https://youtu.be/3t76ZDx1kQ0
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Herb Transition by Park hyoung yoon gif 04 |
Background Music Test
4 Royalty free music were chosen from the youtube to be used for the
background music and edited down into 1 min to fit into animation
1. Island by Luke Bergs - https://youtu.be/RrIt6U4RE-E
Animation & music test by Park hyoung yoon YT 01
2. Walk by Ikson - https://youtu.be/szEfp07r5Cg
Animation & music test by Park hyoung yoon YT 02
3. Kitchen - https://youtu.be/tUvXk4whDRA
Animation & music test by Park hyoung yoon YT 03
4. Sunny Island by Scandinavianz - https://youtu.be/DnxpC0ieRoc
Animation & music test by Park hyoung yoon YT 04
Edited music by Park hyoung yoon -
Gdrive
Food Illustration
Scene focused on presentation of the three variety of herb salts.
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| Food and Herb salt illustration by Park hyoung yoon img 15 |
Animation compilation on Green house scene and food scene
Animation by Park hyoung yoon YT 05
Feedback
Good animation but do not change too much and work with in time limit and
capability.
Next Course of Action
Finish on the Advert animation and prepare slides for final presentation.
Week 13
Process
2x2 Ratio Trailer Animation for social media post
Loop video of the 3 herb salt scene, made into 2x2 ratio for social media post
trailer. Key frames and illustrations were readjusted to fit into 2x2 ratio
and to loop seemingly.
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| Loop Animation by Park hyoung yoon gif 05 |
Opening scene done by Ng Mei Ying
Animation & music test by Ng Mei Ying YT 06
Animation & music test by Park hyoung yoon YT 07
Final Outcome
Feedback
-
Next Course of Action
Prepare slides for final presentation.
Week 14
Final Presentation
Feedback
Ms Lilian was very proud of the teams output. The art direction, guide
book, and social posts were well structured and video animations were
attractive as well. Irene was also happy with the presentation and was
impressed with the final outcome.
Reflection
Overall it was a good experience working with existing enterprize and
offer real help to renovate and build brand designs that will be used in
the future. Irene the founder of the enterprise was very happy with
working with us and her enthusiasm has helped the team to keep high morals
and push ourselves to give in extra effort. There were lots of debates
with the team mates time to time which has caused some loss in time but it
was quite an interesting insight that I have learn to observe how others
have different perspective in understanding and applying design tactics.
Due to great support from our lecturer Ms Lilian and Dumowongi founder
Irene, the project has ran smoothly with good team effort and I hope this
project could fullfill the needs and help to grow Dumowongi in the
future.
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