Minor Project - Final Compilation
Park Hyoung Yoon (0325165)
Bachelor in Design (Honors) in Creative Media
Minor Project
MIB
Project Brief
Students had to gather in a group of six with different major and chose one
of the project that they want to work with. Our group, Group 8, chose Food
in the city project to work with University of West Bohemia in Czech.
Students in West Bohemia were to join the meeting at week 7 as their
semester starts later than us. Czech students were major in designing 3D
products, for 7 weeks we were guided to take research on the types of urban
farming, targeted audience, user journey map and set direction of how our
production will be designed for.
Project 1
Miroboard link
Contextual Research on 3 major types of urban farming, hydroponic,
aeroponic and aquaponic farming were researched to understand how it works
and its benefits and disadvantages and how other companies are selling them.
Target audience were young adults and fresh graduates as we are around that
age group and could easily relate to their wants and needs. 3 personas were
made, -
primary persona
1. Willing to commit long term
2. Miss seeing nature as she wasn't able to go out
3. Doing it for health. Both physical and mental health
Secondary persona
1. Tends to follow current trends — in this case, organic food
2. Wants to be fully committed for health purposes
2. However, can't do it with constant monitoring due to work
Tertiary persona
1. Doing it for self development and accomplishment (for exp: I did something productive, its good for the environment.")
2. Just want to find something to do
Online Survey were held gathering 54 participants, to find insights
and wants and needs of urban farming.
Project 1 Presentation
Final Project
My part of the project were to design the product with Czech students and do
advert video.
Product Design Progress -
Based on the user journey map, the main keyword for the product were
:-
Aquaponic Urban farming
DIY Friendly, Low maintanence
Small space, indoor fiendly
Stackable, ability to expand
Beginner Friendly
Aesthetically Pleasing
Initial Sketches
In the beginning ideation sketches some of the keywords were not
fulfilled but focused on shape language. and designs of modern furniture.
The mechanism and how it works were not properly considered at this stage.
My Sketches
To be able to stack, Czech students suggested hexagon shape inspired from honeycomb and how it stacked up. With the base sketch they developed a proper sketch with demonstration of its mechanism
Czech Students Sketches
Czech students reached out to Aquaponic company to find out aquarium ratio
to the plant pot and if the pot volume can be greater than the aquarium
volume, for example, twice the size or more.
Final Product Renders
Product in indoors
Advert Video Progress
Initial idea was to have 15 - 30 sec 3D product show case in different
angles. However the 3D object file was too big too produce the animation
within given time and had to use the rendered imgs.
Advert Story board
Music used
The music were edited and trimmed to match the duration with the advert
video and the animation transitions were edited into the beats of the music.
To apply depths to the product image and make it look like 3D model, after
effects 3D camera movement were used.
Advert Video Outcome
Final Presentation
Spatial io Link
Reflection
Working with students in University of West Bohemia were a good experience. There were some difficulties to held meeting as the time difference were quite big and it was difficult to communicate. Overall I have learned the most from building the user journey map as I have never done it before and hound it very useful to find the need and wants and how it sets the design direction from start to finish. Working with students from different major helped to accomplish this project to touch in lots of different variety of designs from Ui/UX to posters, logo, 3D product and more. Overall I have enjoyed through out this semester.
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