Students were grouped together and work based on Pixlr Clients requests. My
group were chosen to be develop on Fx Effect app prototype based on our
research for Pixlr Clients.
To start of Lecturer and the client gave a list to be the base of the
research.
1. Which are the top FX apps?
2. What other apps do these users use besides the top FX app?
3. What's their business model & Cost?
4. How do they do their marketing?
5. What do features do people love/hate on those top FX apps?
6. Hashtags they use?
7. Links please
8. What other apps do the companies of those Top FX make?
9. Estimated monthly revenue/downloads?
10. What's missing from these apps?
11. Plot a competition map
12. Who are their target users?
13 What is their problem statement?
Total 6 Fx Apps from Apple store and Google playstore that are famous and
trending were chosen to be studied. The basics of the research were to find
out whats good and bad and missing features of the app and research on user
journey map of each apps
Building Persona
Primary, Secondary and Tertiary personas had to be built to set to which
user base the app is going to be built for.
Primary persona - Passionate FX app user
Audience percentage 50%
Fully aware of current trends of video transaction effects and filters used
by current creators, trendy apps that has the best quality make up filters
or facial special effect expression filters.
Secondary Persona - Potential FX app user
Audience percentage 40%
Aware of trendy apps that has good FX effects such as filters, make up
filters and more through friends or promotions and adverts from social media
but haven't really tried most of them.
Tertiary Persona - Experienced Designers
Audience Percentage 10%
Aware of trendy FX effects on videos and photos and how to apply them using
pc / mac, but has not much knowledge on how to do them using their phones.
Project 1 PPT Slide
Project 2
Based on the personas, 15 interviews were carried out to find out the
perceptions that would help to build the FX App that fulfills the needs of the
core persona. The main objectives were to find ideal features, premium pricing
and premium features.
The chosen 6 FX apps were further researched to find out what are the best
features that they offer, their marketing strategy, user acquisition and user
retention.
From the six chosen apps it was reduced to three main direct competitor app to
find out what are the specific FX effect features that were trending and
attracts more users. The three direct competitor apps are VXCO, Kinemaster and
InShot.
Project 2 PPT Slide
Project 3
Further research were carried out of how other FX apps built their user-flow
on creating video, subscribing premium features, asset store, save &
share, community page and so on.
From the interview research, the key findings were -
Features -
Must contain the basic editing video features with simple and easy
workflow.
Premium Package -
Presentation of big price numbers were repulsive to most of the
interviewees, and mentioned that they would rather use instagram or tiktok
free effects and presets
Based on the research, final decisions had to be made to specify what the app
would offer, premium features and pricing, FX effects and presets.
All new released presets and effects cost $0.05 each for the first 2 weeks.
After the two week period, those presets and effects will be available to
download for free
Community Page
Share and upload project outcome in the community page.
Could download the effects and presets used on other users' videos
Wireframes and the the prototype were made using Figma. It was my first
experience using figma and it took awhile to get use to the functions and
layouts.
Blue lines indicates how the buttons and pages are connected to interact
with each other.
Overall I felt that this module took an experiment to try something
different than what seniors did. Working with clients were supposed to give
an industrial experience but as the class was held online and they were only
available for about 5 times in the whole module. The instructions were
unclear and had difficulties whether the direction I was heading were right
or wrong. Furthermore this module were arranged to be finished in week 10
which made me have to rush and were really frustrating as I could not focus
on my core modules which were entertainment design which has nothing to do
with graphic, Ux design. Overall it was a frustrating module with lots of
confusion and uncertainty which also caused poor contributions from the
group members.
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