INTERCULTURAL PROPOSAL

 

Park hyoung yoon (0325165)

Bachelor in Design (Honors) in Creative Media

Infographic Design

Proposal

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MIB

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On this module students were grouped in 6 to chose one country and their culture to be studied in this module. Our group chose Korea and Hanbok as cultural study.

Through miro board our group started throwing ideas what we wanted to do for intercultural final outcome and how we are going to study Hanbok.

Link to miro board - 

https://miro.com/welcomeonboard/NV9uXkofQYDx4CgkW0YRc11F1SAhY0GHo7qVAr3dQdgOjR7NueyKcZO3GmYub8ZG

The first thing we encountered was modern Hanbok and how some k pop idols redesigned hanbok for their performances. Then one of the group mate showed an k pop idol group made by a game company which had fascinating music video of typo kinetics and showcase of the illustrations of the k pop game character. through this interactions our basic idea was to create hanbok for k pop idols and make it into music video with typo kinetics and interesting transitions.

The general idea were what if k pop idols wear hanbok as their outfit during their performances. And if so should they wear traditional hanbok or modernize it and design the hanbok to fit in the current trends. How far should it be modernized and so on. 

Theme

Revival / Remembrance

Research hypothesis 

Combining hanbok traditional design aesthetics and elements with modern k pop and enhances the Korean modern k pop fashion.

Research Questions

What are the effects of combining the hanbok traditional design elements with the modern k pop culture.

Research Objectives

To raise awareness of korean culture and hanbok, and to find out if exposure to the of use of hanbok through k pop could bring positive impact towards people in modern society.

Progress

Next task was to gain basic knowledge of hanbok. Brief history of hanbok were studied and different parts of hanbok attire for women and men. Followed by study of what colors were often used and their representations and patterns used in hanbok.

The study moved onto k pop of how they started in 1995 and how they became world wide in 2021, even though they developed rapidly in a very time.

There were k pop idols who performed in modernized hanbok outfit, they were Blackpink and BTS. As the study was primarily focused designing hanbok for girl group, Black pink were chosen for case study to find out how people view their performances wearing redesigned hanbok to current trends.

Two methodology were carried out to study Blackpink 

1) research on online communities of how people viewed the modernized hanbok outfit worn by Blackpink

2) Online survey to find out the impacts and effects on Blackpink hanbok outfit. 

After the research, the reason why we chose League of Legends characters were further explained. The valid points were league of legends have created kpop idols before which gained mass popularity by the music and performances done during the League of Legends championships. It is one of the biggest platform so majority of people already know about this characters.

The final idea was create short music video to show idols wearing hanbok designed outfit. The idols were created from the characters in the League of legends, referring to K/DA which is a k pop girl group idols made from League of legends.

Table of Content

Final Proposal Presentation

Feedback

week 2

After the consultation we have a more clearer direction of where this project is going. We did great for the research on the history and culture of hanbok, but we are currently missing a proper research problem and research question. There was no relation between hanbok and Hip hop so we decided to find something that feels more relevant to the research. We need to research how the viewers/fanbase think and look at it from their point of view.

week 3

We showed our methodology and it was well fitted for our research questions. We had weakness in our objectives and Dr Charles suggested it to be “cross cultural design application”, and consider a character that is new to Hanbok influenced design.

week 4

This week is the  proposal presentation, we received some unexpected feedback from the lecture. Dr Asrizal said that we got too many themes  in our proposal(kpop, hiphop, lol),, we were supposed to focus on only one group. Our plan is to promote hanbok via kpop and hiphop but lecturers suggested combining hanbok with league of legends which is more simple.