Typography Project 2b
Park Hyoung yoon (0325165)
Bachelor in Design (Honors) in Creative Media
Typography
Typography
Project 2B
Instructions
MIB
Typography March intake 2020
Project 2B
week 10 - week 14 (19.06.20 - 10.07.20)
For Project 2B students had to choose a dialogue or sentence they desire and
make a poster with mild animation that express the the chosen dialogue or
sentence.
I chose a quote "Learn the rules like a pro, and break the rules like an
artist." by Pablo Picasso.
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Fig 1.01 Reference poster |
Pinterest link for the reference - https://www.pinterest.com/kuddbs/typo/
First design work. Futura typeface is used for this design.
For " To Break" The typeface is glitched and broken to express the word.
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Fig 1.02 design to express 'to break' |
For the word "Artist" Ive added some elements and textures to express
the word
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Fig 1.03 Design to express 'artist' |
Initial Design layout
Added some perspective angles and shadows to made it look like holograms
shooting out from the surface.
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Fig 1.04 First attempt |
Second Attempt
for the second with more elements to apply dept and space. Perspective grid
used for this poster.
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Fig 1.05 Progress for second attempt |
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Fig 1.06 Final outcome for second attempt |
This poster did not expressed the quotes and elements were not expressing the
sentence and was irrelevant.
Third Attempt
On the third attempt the words were enlarged to add more emphasis and
focus.
The word Artist and Break was redone to fit in with new layout.
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Fig 1.07 Design to express 'Artist' |
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Fig 1.08 Design to express 'Break' |
Third Poster
The third poster was too messy and the design elements were not suitable to
express the sentence.
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Fig 1.09 Final outcome of Third Attempt |
Fourth Attempt
For all the attempts that I've made had too many elements and tried too much,
for the fourth attempt more simpler with minimal design was intended. Gill
sans Typeface is used.
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Fig 1.10 Progress for Fourth attempt |
Layout 01
Master rules like a pro, break rules like an artist which is to be read
clockwise.
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Fig 1.11 Fourth attempt layout 01 |
Layout 02
Master rules like a pro written on the side to give more focus on Break the
Rules Like a Pro.
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| Fig 1.12 Fourth attempt layout 02 |
Layout 03
Took out master rules like a pro to give more clean and direct meaning of the
quote.
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| Fig 1.13 Fourth attempt layout 03 |
Layout 03 was chosen to proceed with the animation for final outcome.
Photoshop is used to edit out the letters and to add color gradient
animation.
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Fig 1.14 Progress editing out using photoshop |
Creating color gradient animation using After Effect.
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Fig 1.15 Progress using after effect making color gradient |
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Fig 1.15 Adding the poster layer |
Three composition were made.
Composition 01
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Fig 1.16 Animation first attempt layout 01 |
Composition 02
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| Fig 1.17 Animation first attempt layout 02 |
Composition 03
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| Fig 1.18 Animation first attempt layout 03 |
The animation did not fulfill the meaning of breaking the rules, new design had to be made.
Progress of making animation
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Fig 1.19 Animation attempt 2 progress |
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Fig 1.20 Final Poster Design |
PDF of Final Poster Design
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Fig 1.21 Animation attempt 2 final outcome |
PDF of Final Outcome Project 2b
FEEDBACK
week 11 (26.06.20)
The first and the second poster did not express the sentence well and the
elements had no connection to the sentence as well. The third poster was
okay to Mr Vino but Mr Samsul said this too had elements that had no
connection to the sentence as well. For the third poster Mr Vinod
suggested to remove some elements and add some background.
week 12 (03.07.20)
MR Vinod was satisfied with the fourth poster, but suggested to come up
with more layout for "Break the", "like an Artist", "Master the", "Like a
Pro". Three compositions were made and shown and MR VInod preferred just
using Break the Rules Like an Artist.
week 13 (10.07.20)
the animation looked okay but it did not convey the message of breaking
the rules at all and had to be redone. The poster that was made with
yellow R had no reason why it was highlighted and had to be fixed.
REFLECTION
week 11 (26.06.20)
Experience
Had searched lots of reference artworks for the poster and some of the
works that i was planning use as guides and for reference were difficult
to use for this poster.
Observations
As complicated the work was done it became too messy and difficult to work
with
Findings
As i tend to use lots of reference design elements, the design elements
did not blend well with each other.
week 12 (03.07.20)
Experience
I had to be more focused on the basics of design principles and making
it as simple so that the words could be expressed more directly.
Observations
there were reference artworks with very simple designs which were
helpful.
Findings
The more simple as it gets it was more easier to express the meaning
week 13 (10.07.20)
Experience
Expressing the meaning was difficult till the end. Lots of reference
artworks had to be researched and had to lean to change them and imply
them to suit the meaning for my design.
Observations
conveying the message was harder than expected. Even if it looked good
if the message is misguided, it was up to no good.
Findings
Using After effects was really helpful to create smooth animations and
there were lots of tutorials to follow to create a good design.
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