Typography Project 2a

Park Hyoung yoon (0325165)

Bachelor in Design (Honors) in Creative Media
Typography

Project 2A

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LECTURES 

Lecture 7: Understanding Letterforms
week 7 (29.05.20)

Uppercase

They do seem to be symmetrical but they are not.

comparison of typefaces could be figured by how stems finish and bowls meet, it will show palpable differences.

Maintaining X height

curved strokes does rise above the median or sink below the baseline but vertical and horizontal strokes adjoins.

Form / Counterform

Adjustment of space between letterform increases or decrease readability. Counterform plays important role being able to recognize the form of words and letterform it self.

To develop better understanding of dorm and counter it is advised to exam them in close details.

Contrast

a powerful dybanuc in design, simple contrast produce muliple variations such as small

+organic/ large+machined/ small+dark and large+light. 

Lecture 8

week 8 (05.05.20)

Demonstration on how to use fontlab of how to transfer glyph from Adobe Illustrator to fontlab.

Lecture 9 : Screen and Print

week 9 (12.05.20)

Different in Medium

in past publication edited, type set and printed typography and it was done. these days typography exists on multitude screen such as operating systems, system fonts, device and screen itself. Typography changes based on how pages are rendered as type setting happens in browser.

Type for Print

Text should be smooth, flowing, pleasant to read.

Calson, Garamond, Baskerville typefaces are most commonly used as it is highly readable at small font size. Also they are versatile and easy to digest.

Screen Type 

Optimized, modified to enhance readability and performance on screen. Typography tends to have taller x height, wider letterforms, more open counter, heavier and thin strokes and serif or reduced stroke contrast modified curves and angles.

Hyperactive link / Hyperlink

tends to be a word, phrase or image that can be clicked to jump to a new page or document. Mostly it is in blue or underlined and when the cursor is placed on the hyperlink it will change to a tiny hand.

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Instructions

MIB

MIB Typography March intake 2020

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Project 2 

week 7 - 0 (29.05.20 - 00.06.20)

For the project 2 , the students had to come up with their own typeface design based on the 10 typefaces given on previous exercises. Before diving in to designing typeface, analyzing typeface had to be done first to develop a deeper understanding the basics of typeface.

Gill Sans was chosen to be analysed. Letter D, H and O was told to be analysed as letter H and O often used to create letter D by typeface designers. Adobe illustrator is used to dissect them using guidelines and circles.

Fig 1.01 Progress on Analyzing letters

Fig 1.02 Letter O Analyzed

Fig 1.03 Letter D Analyzed

Fig 1.04 Letter H Analyzed

Sketches for Typeface design

the Sketch is drawn using procreate app on iPad. the Second and the third design were to be developed further to be used for the final outcome. 

Fig 1.05 Sketches for Typeface Design 

Progress using Adobe Illustrator

The design is based on Gill sans Bold. The designs of the second and the third is combined together.

Fig 1.06 Progress on designing Letters using illustrator

Outcome

For the Final outcome, a poster art in A4 size had to be made written ' I am a Type God, Obey Me! '. It could be done in all capital letter nor small letters. Letters A,B,D,E,G,I,M,O,P,T,Y and a comma and exclamation mark had to be made.

Fig 1.07 Letters designed

PDF of Letters Designed

Fontlab

Fontlab 5 application is used to create the font to be installed, and can be typed in for the final outcome. The typeface design made using illustrator is copied to font lab.

Fig 1.08 Progress using fontlab

After all the letters are copied in and aligned to descender line, ascender line, x height and the caps height, kerning should be done so that letters are not too far apart or too close together.

Fig 1.09 Progress using fontlab to kern 

Installing the typeface design

Fig 1.10 Installing the font

Font File

Final outcome

For the final outcome the letters are to be in one size and very minimal elements were allowed. The initial layout below was not suitable for the final outcome.

Fig 1.12 Initial poster design

This layout suited all the instructions given and acceptable to be final outcome.

Fig 1.13 Second attempt

Minor changes implied after feedback

Fig 1.14 Final Outcome

PDF of the Final Outcome

PDF of final outcome

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FEEDBACK

week 7 (29.05.20)

shown 4 sketches for project 2, Mr Vinod remarked that two of the sketches was interesting to work with.

week 8 (05.06.20)

Mr Vinod liked the typeface design the extended arms and tails of the letters were interesting

week 9 (12.06.20)

The whole layout should be placed upwards and the name and the date should be placed somewhere more suited with the designed typeface as it is in awkward position

week 10 (19.06.20)

The black line looked awkward in the final layout.

REFLECTION

week 7 (29.05.20)

Experience

It was challenging to create typeface as each and every alphabets had to be made and for my design the short lines within the alphabet strokes were very time consuming.

Observations

Gill sans font was really my ideal choice all time, creating typeface sketches based on gill sans was simple and direct.

Findings

As final outcome would be making poster, using bold typeface would be more suited for this project

week 8 (05.06.20)

Experience

Creating my own font was interesting and fontlab application was simple and direct to work with.

Observations

The basic anatomy of the typeface of descender, x height, ascender helped to create the typeface without messing up the sizes of the letters. 

Findings

Adobe applications does work and support with other applications very well.

week 9 (12.06.20)

Experience

By the help of previous exercises it was much easier to come up with simple poster art

Observations

Using black and white only was helping to understand simple compositions rather than jumping into colors in the beginning

Findings

Experience and exposure to artworks really helps out when coming into designing layouts and compositions.

week 10 (19.06.20)

Experience

Using only the typeface to design the poster was simple and straight forward but I had to carryout many trials.

Observations

As simple as it becomes the basics of design principle became more dependent.

Findings

Had to look for more references and there are loads of artworks that i have yet to discover.

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FURTHER READING

week 7 - 9 (29.05.20 - 12.06.20 )

TITLE - Typography by Gail Anderson
PUBLISHER - HarperCollins Design International
PUBLISHED - 2001

Fig 1.15 Book cover of Typography by Gail Anderson

this book contains brief introduction of 47 typeface designers of how they work and brief explanatory of their artwork styles. More than 200 pages were filled with artworks of the the type face designers. This book would be great for reference for typeface designs, layouts and formats.

week 10 - 11 (19.06.20 - 26.06.20)

TITLE - Typography Essentials 
Author - Ina Saltz
PUBLISHED - 2009

Fig 1.16 Book cover of Typography Essentials 

This book contains lots variety of type face how each type face brings different atmosphere with artworks as reference. It also focuses on design principles such as the emphasis and contrast. This book shows how typography could be used in multiple objects such as books, posters, magazines and goods.